Published Jul 24, 2017
New Gucci Campaign Inspired by Star Trek
New Gucci Campaign Inspired by Star Trek
![Gucci Fall/Winter 2017 campaign](https://images.prismic.io/star-trek-untold/MjgwYWRlMTQtNzZjMS00OTA3LTk4YTktYWU1ZjhiYzM3Yzli_b65f2ecd2900ba6ae49a14d9c4b16fb4.jpg?auto=compress,format&rect=0,0,2800,1178&w=2800&h=1178)
Gucci
Gucci's Fall/Winter 2017 advertising campaign, shot by Glen Luchford, is inspired by the sci-fi of the 1950s and 1960s, including Star Trek. The retro-futurist settings inside the images were dreamed up by creative director Alessandro Michele.
![Gucci Fall/Winter 2017 campaign](https://images.prismic.io/star-trek-untold/NmQwNDc2ZGUtNGZjYy00NDVjLWFiZjQtOWY5YWZkMTAwN2Jm_a6d48eb70053edd6198f641a25ce1d64.png.jpgitokb8kuqboz?auto=compress,format&rect=0,0,550,300&w=550&h=300)
Gucci
![Gucci Fall/Winter 2017 campaign](https://images.prismic.io/star-trek-untold/YzM2MDgyNzgtYjI3OC00M2EwLTk2NzgtNzIxYzU2MDVhNGEy_167272956b33a888fc0375c010876a62.png.jpgitokhfmiet2g?auto=compress,format&rect=0,0,550,300&w=550&h=300)
Gucci
![Gucci Fall/Winter 2017 campaign](https://images.prismic.io/star-trek-untold/NDc4MTk3YjMtMDMxYi00OTA1LWI0YTgtN2FlMzYwYTVmNWVh_ba58d1f3d66e526d29285779366634ba.png.jpgitokzf-xhmz-?auto=compress,format&rect=0,0,550,300&w=550&h=300)
Gucci
In a press release, Gucci stated, "As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system, this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away. Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer-space landscapes and trippy spaceship interiors, creating wild and fantastical compositions."
In addition to Michele as creative director and Luchford as photographer/director, Gucci's Fall/Winter 2017 advertising campaign has been realized by art director Christopher Simmonds, hair stylist Paul Hanlon and makeup artist Yadim Carranza.
Keep an eye out for the #gucciandbeyond hashtag to see more.