As part of the yearlong #thinkTREK campaign, honoring Star Trek creator and visionary Gene Roddenberry, over sixty notable celebrities, creatives, and scientific leaders have collaborated with Roddenberry Entertainment to share 100 of Mr. Roddenberry’s most impactful quotes over the course of the 100 days leading up to his 100th birthday on August 19, 2021. As part of the sub-campaign dubbed #talkTREK, the videos will post daily across Roddenberry Entertainment’s social media platforms, including Facebook, Instagram, and Twitter, beginning on May 12.
Accompanying the video quotes, is a 100 episode, limited series, daily podcast called “Quoting Gene Roddenberry” hosted by famed blogger Trent Vanegas (Pink is the New Blog) and actress Rachel True (The Craft). Each short-form episode begins with an audio reading of the day’s quote from the video campaign, followed by a lively discussion between our hosts and that week’s guest host. The conversations are invigorating deep dives into the meaning, history, ethos and impact of Gene Roddenberry’s words. Currently, guest hosts include the actors Ming Chen and Mary Chieffo, Oscar-nominated screenwriter Josh Olson, and more.
During the same 100 days as our videos, and coordinated to match the video quotes released, Amazon’s Alexa will be able to respond to the prompt “Alexa, play the Rodenberry daily quote?” – providing that day’s quote through the Alexa voice app.
“My father, Gene Roddenberry, was an ordinary man with an extraordinary vision for the world – one of unconditional love, diversity, and unity of all people – and that vision is shown through not only Star Trek, but through the words he spoke in his lectures, his interviews and his writings. To have members of the Star Trek franchise and celebrity fans bring those words back to life is a very exciting way to celebrate a momentous year in his history,” says Rod Roddenberry.
Noteworthy participants in the #talkTREK campaign include Bill Nye, LeVar Burton (Star Trek: The Next Generation), George Takei (Star Trek: The Original Series), Michelle Yeoh (Star Trek: Discovery), Alison Pill (Star Trek: Picard), Santiago Cabrera (Star Trek: Picard), Michelle Forbes (Star Trek: The Next Generation), Jonathan Frakes (Star Trek: The Next Generation, Star Trek: Picard), Jerry O’Connell (Star Trek: Lower Decks), Kevin Smith (Clerks, Chasing Amy, Comic Book Men), Paul Sorvino (Goodfellas, Nixon), Brenda Strong (Star Trek: The Next Generation, Desperate Housewives), and many more.
#talkTREK is one component of a yearlong, multi-faceted celebration of Roddenberry’s creative genius and his contributions to culture and the humanities. In an effort to promote Roddenberry’s ethos of kindness, inclusivity, and always working to better yourself, Roddenberry Entertainment and Star Trek fan communities are encouraging everyone to #thinkTREK: to see and act on Star Trek’s philosophies in our own personal relationships, in daily life, and in the world.
The #thinkTREK campaign initiatives include not only #talkTREK but also #seeTREK, #beTREK, and #makeTREK, each playing out online and across social media. Thousands of Star Trek fans have engaged with the #seeTREK and #beTREK campaigns by submitting examples of where they see Star Trek out in the world (like in a pie presented to look like the Starship Enterprise), and of real-life people and stories who represent being Star Trek, which means reflecting the values embraced by the series, like an astronaut who achieved his dreams after starting out in life as a farmworker. In #buildTREK, master builder Samuel Hatmaker is designing and building a series of four iconic moments from the series out of toy bricks, the first of which was Captain Kirk and Lieutenant Uhura’s Kiss, which was shared by Collider.
For more information on Roddenberry Entertainment and their centennial celebrations, please visit Roddenberry.com/thinktrek, or follow their social media accounts on Facebook, Instagram, and Twitter. Also this year, The Roddenberry Foundation has donated $100,000 to the Comic-Con Museum to support renovation and programming plans, recognizing the Museum’s efforts to highlight inclusivity, innovation, and creativity while honoring Gene Roddenberry’s legacy.