LAS VEGAS — The assembled media and contest winners from various promotions around the country were amongst the first to ride the newest addition to the Star Trek Experience at the Las Vegas Hilton: "Borg Invasion 4D." This highly touted multimedia attraction (it's not a ride per se) employs all the latest in high-tech sound, vision and extra-dimensional effects that are seamlessly integrated to provide what the producers call "an immersive experience."

Right on cue at 10:30 in the morning just outside the entrance to the Experience, smoke billowed, lasers criss-crossed overhead, music played and a throng of Borg took their places.  Jason Alexander, known to millions as George Costanza on Seinfeld, is also a long-time Trek fan and served as the host, along with the Doctor himself, Robert Picardo, one of the actual co-stars of the "Invasion."

Alexander was introduced by an off-stage Picardo, and a humorous tone was set. "His popularity among others from his region is bested only by his enthusiasm and admiration for our missions and for those of other Starfleet vessels that have traveled before us. That is why we have beamed him aboard our ship today, as we once again 'Go Baldly' ... er, sorry ... 'Boldly,' where no one has gone before. We welcome this visitor from the Topanga region of the Hollywood Galaxy, Mr. Jason Alexander."

Jason took the stage to a nice round of applause and quickly established his Trek credentials. "Huge treat for me to be here this morning. I have been a huge Star Trek fan, huge fan of this franchise for a very long time," he began. "In fact, many of you might not know this — when I first came to Hollywood back in 1963, I was one of the very first people to audition for the role of Captain James T. Kirk. To this day I do not understand how it went to Shatner; I think I was a little thinner than him. But he does do a better version of 'Rocket Man' than I do. So I did not get to captain the Enterprise — a big disappointment — but I did eventually become a part of the Star Trek family."  That came in the role of "Kurros" in Star Trek: Voyager's "Think Tank."

About the attraction itself, Jason offered the following: "I rode this yesterday, this is really cool. This is a real live battle against the Borg, and what could be better than that? As someone who wanted to be the captain of the Enterprise, I can tell you, I would love to kick some Borg butt. I could take these guys, it's really not a problem."

Robert Picardo, perhaps a bit more sensible than Alexander, stepped out and interjected. "Jason, you better watch what you're saying about the Borg ... What we're talking about here, Jason, is a race of half-human-half-machines that spread throughout the galaxy conquering, assimilating and destroying countless civilizations. They don't stop until they achieve total domination!"

"Sounds a lot like our own FCC, actually," countered Jason. "Frankly, it doesn't sound tough to me, I have to tell ya. You wanna talk about tough, try being married to Britney Spears for about 50 hours."  [The infamous weekend groom of the pop singer was also named Jason Alexander, oddly enough.]

"No wonder Shatner got the role," mumbled Picardo as he exited.

Soon after, the Borg took Alexander away to be assimilated. Apparently his tough talk didn't work after all.  "Hey, guys, I was just kidding about all that …" he apologized as he was escorted off.

A Borg drone then appeared and gave a menacing speech announcing that Las Vegas and all the inferior species that occupy it would all become one with the Borg.

Jason then returned with a Borg eye prosthetic reminiscent of Seven of Nine saying, "If you can't beat 'em, you join 'em."

He then described the experience of assimilation: "Everyone is forced to think as one, without any regard for their own wants or desires. Let me repeat that, that's what it's all about — everyone being forced to think as one, without any regard for their own wants or desires. Not unlike a Florida election."

He then formally announced the opening of "Borg Invasion 4D" and the contest winners were taken off to be assimilated. The press were also soon led away to meet their fate. In reality, they assimilated food and drink in Quark's bar, journeyed through the Experience, met some drones and, surprisingly, lived to tell about it.