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New Gucci Campaign Inspired by Star Trek

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Gucci's Fall/Winter 2017 advertising campaign, shot by Glen Luchford, is inspired by the sci-fi of the 1950s and 1960s, including Star Trek. The retro-futurist settings inside the images were dreamed up by creative director Alessandro Michele.

Star Trek, Gucci's Fall/Winter 2017 advertising campaign

Star Trek, Gucci's Fall/Winter 2017 advertising campaign

Star Trek, Gucci's Fall/Winter 2017 advertising campaign


In a press release, Gucci stated, "As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system, this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away. Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer-space landscapes and trippy spaceship interiors, creating wild and fantastical compositions."


In addition to Michele as creative director and Luchford as photographer/director, Gucci's Fall/Winter 2017 advertising campaign has been realized by art director Christopher Simmonds, hair stylist Paul Hanlon and makeup artist Yadim Carranza.

Keep an eye out for the #gucciandbeyond hashtag to see more.

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