Star Trek fans, at the end of January, will be able to access exclusive content and advanced real-world game experiences with a Star Trek Into Darkness app utilizing Gimbal context awareness technologies, it was announced earlier today by Paramount Pictures and Qualcomm. Dr. Paul E. Jacobs, Chairman and CEO of Qualcomm, made the announcement this afternoon during a keynote address at the International CES show in Las Vegas.
Fans will be able to engage an array of Star Trek Into Darkness-related materials by employing their real-life surroundings to auto-complete integrated missions by utilizing geo-location recognition, audio scan and image recognition functionality powered by Qualcomm Vuforia. The audio scan function can be turned on to automatically recognize and reward users for watching Star Trek Into Darkness content on TV and in other media, while the geofencing function will enable location-based experiences and the image scan function allow users to interact with images viewable or printed in the real world.
Further, Star Trek Into Darkness videos, images, wallpaper and other content will be delivered directly to users’ mobile devices, while special offers and other exclusive opportunities will be made available only to app users. Also, fans will be able to use the app to unlock the first of many surprises when the Star Trek Into Darkness TV spot runs during the big game in February, ensuring the app’s legacy as one of the most interactive and unique ever created for a feature film. And, perhaps best of all, those fans who register for the app will be automatically entered into a sweepstakes for the opportunity to win a VIP trip to the U.S. premiere of Star Trek Into Darkness.
“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” Dr. Jacobs said. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
Click HERE to be among the first to get the app and to enter the Star Trek Into Darkness sweepstakes. And keep an eye on StarTrek.com for additional news about the app.
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